September 25, 2006

Formation Capital Launches Brand New Website

Formation Capital announces the development of their new website, designed by Stone Soup Technology of Griffin, Georgia. The site is scheduled to go live in conjunction with the closing of the 16th Annual NIC Conference in Chicago on September 29, 2006.

With 2006 being a monumental year for Formation Capital (the sale of 186 skilled nursing facilities to GE Healthcare and the purchase of Tandem Health Care) it was apparent that the website did not match its successes and the company was way overdue for a website makeover. After spending years trying just to initiate the website redesign process, Formation Capital has finally accomplished its goal and plans to keep updating and enhancing the website regularly, with frequent posts on the News & Events page.

Formationcapital.com has been redesigned to reflect the company’s investment philosophy and tagline – Perfecting the Balance between Capital and Operations. Most importantly, the website has been developed using state-of-the-art technology to make it easier to navigate the site and more visible to internet search engines. Katy Warren, the company’s Marketing Coordinator, commented “It was very important to our CEO, Arnold Whitman, that the new website design be simple yet powerful. We worked very hard to sort through a lot of content and pinpoint our message to speak directly to the website visitor and not distract him or her with too much information.” While the website may be helpful in learning about Formation Capital, the company hopes the new website will encourage the internet savvy to seek further information by calling or sending emails.

For more information regarding the 16th Annual NIC Conference, go to www.nic.org.